Digital Marketing Services

Optimize top SEO strategies to get best outcomes from your website

Anyone can build a boat, but without the right plans, proper tools, and focused maintenance, it will sink. The same goes for websites. There are over 1 billion websites online, however, many have been sunk, abandoned, and left wallowing in the digital depths due to a lack of strategy informing their design.
Here are some ways to create a website that not only stays afloat, but provides your passengers (consumers) with a smooth, easy, and memorable journey.
Optimize top SEO strategies to get best outcomes from your website

Strategize Wisely

Your website should not be an afterthought and cannot be your only marketing asset. Instead, your website should be a well defined piece of your overarching marketing plan. In order to successfully master this marketing balancing act, you must set and stick to a well thought out strategy. In order to do that, you must first ask yourself the following questions:
What are my brand goals? Knowing your brand, inside and out, is the key to success for each and every marketing strategy you will ever have. Without a thorough, deep understanding of your brand’s culture, offerings, history, and aspirations, you don’t really have a brand to begin with.
What is my brand’s Unique Selling Proposition (USP)? Define what makes your brand unique, what makes up your driving force. Are you the fastest? Smartest? Most professional? Least Professional? Whatever it may be, defining your USP is essential to creating your marketing strategy. Setting yourself apart from the competition is one of marketing’s age-old problems and addressing it is especially important in today’s cluttered digital economy.
Who is my ideal audience/consumer? Knowing the motivations, needs, and wants of your audience is paramount to making the right choices for your brand. Create a profile for your ideal consumer and use this to inform your strategy and meet their expectations with your website. Try sending out a survey to your social media followers; this is a great way to obtain any insights you feel you are missing.
Which marketing channels (social and traditional) does my intended audience use? Knowing the most frequently used marketing channels that your consumer uses will help you decide on the best channels in which to engage and which types of content to create.
What language or search terms does my audience use when researching my product online? Knowing your target audiences vernacular will help you increase your SEO rankings by using these key terms when creating content.

Function Over Form

A strategy comprises top level goals for your brand. Tactics are the tools you employ to meet these goals. Without strategy, any marketing efforts will be hit or miss, and, more or less, dependent on luck. Your website is the pillar for your digital marketing strategy.
Many businesses, large and small, make the mistake of over thinking design and forgetting function. A website makeover will not automatically lead to better sales or more traffic. There are simply too many competing websites out there to depend on aesthetics as your website’s driving force.
Instead of jumping right into the look of your website, which is very easy to do based on the visual nature of the medium, make sure your well planned strategy takes center stage. You have taken the time to know your brand, so start by telling your brand story and differentiating yourself from your competitors. Don’t bury your USP in a glut of other content. Shout it loud, make it known why you do what you do and how you do it best. Not only will this let your consumer know what you stand for, but if your USP is truly defined, it will increase your SEO performance.

Make it Easy

Make sure your content connects with your ideal consumer. The better you know your audience, the better you can predict how they interact with the website. Use blogs, Twitter feeds, Pinterest boards—any of the social media tools at your disposal—to help attract visitors. Don’t choose these tools at random: if your ideal consumer doesn’t know what Snapchat is, don’t use Snapchat.
Create an enjoyable experience by offering a simple, stress-free user interface. Don’t overwhelm your audience. The easier your site is to navigate, the longer your audience will stay engaged. Include quick, easily digestible, and trustworthy information that quickly addresses any questions your consumer may have.
And perhaps most importantly: think beyond the desktop. For many internet users, mobile is the main access point to the web. Having a scalable, easily navigable mobile version of your website is key to reaching your audience where they live.

Remember, strategy comes before action. Step one is to create a marketing plan, step two is to focus on your website. No matter how great your design looks, all of your efforts will prove worthless without a solid strategy informing every aspect of your company’s brand.

Top 10 SEO Trends of 2016 for your online presence

Top 10 SEO Trends of 2016 for your online presence

2016 is fast approaching and it’s time to compile the SEO trends set to rule search marketing next year.

2015 brought to the fore more in the realm of business access via the web than ever before. Today’s modern-day discerning consumers are ever-connected to the internet and essentially demand easy accessibility from their favorite brands. Companies that aren’t able to provide customers with a pleasing experience on the internet are losing out as today’s consumers demand more from the World Wide Web every day. No wonder, it has become important for business to be creative than ever in their SEO endeavors.
 The watchdogs of search optimization keep on predicting changes and it is better to keep up than be left in the dust. So, if you’re curious about what 2016 has in store for SEO to stay ahead in the game, here are 10 SEO trends that businesses can expect to see in 2016.
Yep, we saw a number of brands going mobile-friendly in 2015. And we’re going to see more of the same this year. Given that mobile usage is set to outpace desktop usage in the next few years, it could mean that, soon, writing heading tags will be a norm, rather than the exception.
 Cellular data networks are much slower than WIFI to high-speed wired network connections. So, it’s important to maintain consistency in the structure down to H5 tags in order to make it easy for different devices and browsers to load pages effectively. In addition, it’s smart to pre-load most searched information so that your users do not need to wait for the network.
 This was a winner last year and it’s still here, Conversion Rate Optimization. Though marketers were able to drive traffic and engage their visitors, conversion still remained a distant dream for many. And this realization pushed many marketers to embrace CRO in 2015. In fact, according to a Venture Beat survey report, conversion rate optimization is a vital part of marketing technology. 
Experts believe that the use of conversion rate optimization will become more advanced in 2016. More and more marketers are expected to use CRO to increase conversion across different stages of the sales funnel and cope up with the ever-changing dynamics of the market. In addition, web tracking and event tracking in Google Analytics is likely to become popular amongst those looking to convert users quickly and effectively.
In 2015, mobile apps accounted for 52% of all user time spent online. Quite obviously, app store optimization (ASO) has become important than ever. Increasing number of businesses are expected to run In-app A/B testing to test their idea and push the envelope. Furthermore, deep linking will become all the more important in order to improve the overall visibility and relevancy of an app page dramatically. Measuring in-app analytics will become essential. Success and failure of apps will be largely dependent on app open rates, click through rates, conversions, and more.
Local SEO was a major win for us last year and is likely to be continue as a trend for 2016 too.  Accepted more prevalently, local SEO is expected to make marketers concentrate on local strategies. To stay ahead in the game, local businesses must clean up their NAP – Name, Address and Phone directory and add local terms in website content. In addition, it makes sense to put schema tagging and local listings to ensure increased visibility in 2016.
Google’s Hummingbird algorithm is already working hard to make search more conversational and Voice based searches including Google Now, Windows Cortana and Apple Siri pushing voice search into everyday usage. In fact, an ever-increasing number of people rely on voice based searches to get results quickly. Presumably, these voice based searches are going to change the dynamics of the search eco system. Quite naturally, 2016 will also see businesses working on their social SEO techniques to get rank higher and increase their visibility in the voice search engine result pages.
The world of SEO is set to take a giant leap in the year 2016. Marketers and businesses are likely to construct different techniques and strategies to categorize SEO into different categories depending upon buyer’s journey. It will include figuring out separate sets of keywords to target visitors in different stages of their buyer’s journey. It will also take into account user behavior attributed to site use and conversion.
Given the rise of mobile devices, the way people consume media has changed dramatically. Predictable, daily online sessions have now been replaced by many fragmented online sessions spread throughout the day. But then there are high-intent moments when people turn to their mobile device to buy something, browse or watch videos. These moments are called ‘micro-moments’, a concept recently introduced by Google. Micro-moments are decision-oriented.
Marketers looking to stay ahead in the game must devise strategies to identify the micro-moments that matter the most to your business. Once, you identify the micro-moment, reach out to consumers and provide them with information they want and how they want it.
Recently, Google’s George Illyes indicated a real-time Google Penguin update could be launched in 2016. Penguin analyzes the value of a site and penalizes sites that are not in line with Google’s quality guidelines. A real-time algorithm upgrade is sure to make the competition in the world of SEO even fiercer. So, if you wish to spearhead the market in 2016, do well to start working on high quality content and White Hat SEO tactics.
This is a pretty audacious bit of 2016 SEO predictions. In 2015, Google declared that it will penalize Scraper sites that offer content copies from other sites. So, if you’re looking to improve your ranking, don’t even think of scraping content from different sources and use them into content sections of your site. Make sure your content is unique and well-written to win the rat race of ranking in 2016.
No matter, how much money you’re spending to source a creative website design by launching a crowd sourcing contest at a popular site such as iMOBDEV, all your efforts will go down the drain if your user isn’t able to find much information about for your brand name when searching online. This is where Google’s Knowledge Graph comes to your rescue.
Search engine titan, Google is all set to maximize the information on its search results pages. This will make things much easier for users. You can now find a host of information when you run a search for local listings and reviews. Although it’s a good news for users, it threatens the volume of organic search traffic to sites. But you don’t need to worry, you may optimize Knowledge Graph in order to get more search traffic by using entity keywords, using schema markup everywhere possible, optimizing your Google+ pages and inviting user reviews.
Here’s another 2015 trend on the list and it looks it will take the center stage in 2016 too. Interactive content has been the talk of the town amongst marketers and consumers alike. Online quizzes, microsites, interactive infographics and interactive white papers are known to encourage user engagement and interaction with a brand. 2016 is likely to see an increasing number of marketers and businesses embracing Interactive content to drive traffic, engage visitors, generate leads and boost conversion
So there it is, our 2016 SEO predictions. It’s difficult to say which of these trends will become a major hit and which of them will die a fast death. But one things is sure. More awesomeness will come in the world of SEO and SEO Services Company can boost your sales with the future trends. So, cheers to more exciting SEO strategies and techniques!
Original Article has been published at Polaris SEO Agency's Blog

What is Local SEO and Guidelines To Do it Better

In 2015 nearly two-thirds of local customers used online search engines and directories as their main way to find local businesses. When we’re out and about, we expect to get information about businesses nearby. It’s simply a fact of life in the 21st century.
But what does that mean for local businesses that already have a hundred other things to juggle?
Unfortunately, it means that you need to start juggling your local SEO or risk losing serious market share to the competition.
To help you get started we’ve put together this helpful overview of the what/why/how of local SEO, complete with a useful infographic to illustrate the search results you’re trying to influence. If you hire best SEO services provider, that will be more beneficial for you.

Local SEO Defined

Local search engine optimization is a subset of the larger efforts at optimizing websites to appear higher in search results. It typically focuses on searches that include geographic modifiers like, “coffee shops in Denver” or “coffee shops near me.”
In order to rank well in local search results websites need to follow general SEO best practices, but there are a few other items that “generic” SEO doesn’t have to consider:
ranking factors for local seo
Local ranking factors according to Moz
Moz offers this useful breakdown of local ranking factors so you can see what type of SEO efforts are likely to pay off quickly.
What it boils down to is that local SEO is simply the process of systematically addressing all these various factors so that your business’ website comes up as high as possible in the results when people search for terms that are relevant to you.
It’s a constantly evolving set of factors, and there are a few things coming up in 2016 that could change it even more drastically than usual.

How Will it Be Different in 2016?

Mobile is fast becoming the primary method of research for consumers, and this will just increase in 2016.
Recent studies have indicated that as many as 4 out of 5 consumers conduct local searches on search engines, and 88% of those searches are on a smart phone.
We have a handy guide to getting mobile-ready if you aren’t already (it’s really not an option in 2016).
Local businesses also have to get serious about optimizing for the way people search with their voices and not just with their fingers. The use of voice-assisted search will be rising in 2016 and beyond, which is going to effect the terms that people use for searching.

Why Should You Worry About This?

More and more consumers are expecting to be able to perform a mobile search and make a purchase decision in almost real time.
In fact, a recent study showed that 50% of consumers conducted a local search on their smartphone and visited a store within one day.
Brick and mortar stores can either be ahead of this growing trend or watch as competitors pass them by. Internet searchers’ expectations are constantly rising; they won’t make allowances for small business who don’t have the time, budget, or expertise to give them information while they’re on the move.

Step-by-Step Process for Local Search Optimization

On your website there are few things that you can do to help people feel comfortable clicking on your results when they do a search (and then sticking around once they’re on your site):
  1. Meta title tag: Each and every page on your website needs a unique meta title. You get approximately 60 characters in search engine results, so keep it brief. Use keywords that are also reflected within the page’s content, and include your city and state as much as possible.
  2. Meta description tag: The supplement to your title tag, the meta description gives people a more detailed explanation of what your page is about. Your limit here is 160 characters, so get creative about how to provide good information, use keywords, and include your geographic location (city and state).
  3. URL or domain: If you’re dealing with a legacy site and you don’t have control over the URL structure, don’t despair. These aren’t as crucial to rankings as they once were, but if they’re too convoluted they can discourage visitors from clicking on your results in organic search.
  4. Helpful headers: These are HTML tags that create headlines within your onpage content. They help break up the flow of text, guide readers further down into your content, and let people know if they’re going to find the information they’re looking for on your page without needing to read every single word.
Off the page you can also help your cause by ensuring that third party sources have accurate, up-to-date information about your business.
This means checking your name, address, and phone citations to make sure they’re consistent EVERYWHERE. Punctuation and spacing matter, so pick one format and stick to it. Use the same local phone number on each and every listing for your business. Moz offers some good tools for checking these.
It’s kind of an obvious step, but make sure to claim your business listings on Google and Bing.
When people search for local results this will help ensure that you show up on the map and that potential customers can get the maximum amount of information about your business.

Tackling Local SEO

This can all sound a little daunting to small business owners, but it’s really just a matter of finding your weaknesses and addressing them one by one.
If you don’t have a social media presence, set one up.
If you aren’t encouraging customers to submit online reviews, start doing that.

You might also like:
Ramp Up Your Rankings in 20 Days with These Local SEO Fixes [Infographic]
If you’ve never taken a good hard look at your website to make sure it’s easy to use, now’s the time.
Start small and work your way up. You don’t have to spend ten thousand dollars this month to do it all. Incremental improvements can work really well; just take the first small step and then take another. You’ll be revelling in your search engine dominance in no time.


Other Articles You Might Be Interested In:

The Detailed Guide to Off-Page SEO

Off-page SEO is not just about links.
It goes deeper than that. For example, brand mentions (your site URL or brand name mentioned on another site without a hyperlink) are an integral aspect of off-page search signals.
As smart bloggers and content marketers, we usually start with on-page SEO.
But we don’t stop there. Because to a large extent, the things that matter to Google often happen off your site.
Depending on your marketing goals, the time you spend on off-page SEO will vary. Dr. Pete Meyers from Moz observed that many site owners spend about 30% of their time on off-page factors, and 70% on on-page factors. For other site owners, those percentages are reversed.
Off-page SEO simply tells Google what others think about your site. For example, if you’ve got a lot of valuable links pointing to your pages, search engines will perceive that you’ve got great content – the type that provides value for users.
Otherwise, why would people waste time linking to it?
People only cite, reference, and share content they like. Even in a brick-and-mortar business, if your product is helpful and affordable, you’ll get a lot of word of mouth referrals from your current customers.
SEO can be scary, especially when you don’t know what steps to take to rank your fresh content pages in Google top 10. But, if you can develop a basic understanding of on-page and off-page optimization, you’ll be way ahead of your competition.
If you’re ready, I want to walk you through everything you need to know about off-page search optimization

What is Off-Page SEO?

“Off-Page SEO” refers to all of the activities that you do away from your site to raise the ranking of a page in search engine results.
Though many people associate off-page SEO with link building, it goes beyond that. Many activities that don’t result in a standard link on other sites are important for off-page optimization.
So on-page SEO happens within the site, while off-page SEO happens outside the site. If you write a guest post for another blog or leave a comment, you’re doing off-page site promotion.

Preparing a Site/Page for Link Building

Links are still very important to Google. In fact, it’s almost impossible for Google to determine the value of any web page if there are no links pointing to it — no matter how useful, fresh, or in-depth the page might be.
Site owners are often tempted to skip initial preparations for link building. But it’s important that you give this top priority, because preparing a site will ensure that you’re mindful of the links you sent to them.
Dr. Peter J. Meyers reviewed some of the brands that won (and lost) at Google search in 2015. Sites that lost ground in organic search rankings didn’t have a strong foundation.
Sure, the majority of these sites have strong domains that have been around awhile, but the basic elements that boost a page’s power aren’t there.
So how do you ensure that your web pages are ready for link building?
i). Laying out your internal pages
Optimized internal pages can make a huge difference in your overall rankings. This includes interlinking your pages using random keywords (with more emphasis on your brand name).
According to Brian Dean’s famous post, “Google’s 200 Ranking Factors,”
The number of internal links to a page indicates its importance relative to other pages on the site.
More specifically, you should have silo pages that connect to your category pages and supporting pages (posts). That way, when you send a link to the homepage, the juice flows through your category and supporting pages, thus boosting your search performance.
Smart SEO professionals don’t just throw links at a page. Instead, they lay out the pages so that each link will pass SEO juice to other interconnected pages.
None of your internal pages should stand alone. Make each page an integral part of your site and include seamless navigation. This is essential to your site users.
Ideally, pages addressing the same or related topics should be linked together in order to provide a rich experience for the users.
In search engine optimization, internal pages are often overlooked. Most SEOs and site owners don’t realize that much of a site’s “SEO value” flows from how the internal pages are structured.
This is usually made possible when you have links from high-value pages on the same site. Silo your pages properly if you want a healthy link equity between your internal pages.
Ken Lyons shared 3 ways to ensure that your internal pages are well-structured, and your links evenly distributed, before going out to get inbound links from external sources:
Remember that it’s no longer only about the quantity of links you have. The quality of links to your internal pages is as important as the structure of the pages themselves.
In fact, sometimes reducing the number of links pointing to your internal pages could help your SEO efforts.
For example, CMS North America, a manufacturer of 5 axis CNC machines, had an established website with 170 indexed pages. Yet, the site wasn’t generating substantial search traffic.
By auditing their site using the Internal Link Juice Tool, they discovered that the site had 168 links pointing to the homepage.
This was more than best practices called for, which is especially a problem when the SEO juice from those links doesn't flow to internal pages.
They initiated a new navigation structure and removed some of the links pointing to silo pages, while retaining the links that supported usability (such as “contact us” and support pages). In all, 70 links were removed.
After 6 weeks of re-structuring the internal pages’ links and the homepage, most of the fresh pages and links had been re-crawled by Google’s spider.
The company saw improved rankings for 18 of the 21 keyword phrases the site was targeting. Keywords that were already ranking on page 2 improved an average of 3.7 ranking slots.
ii).   Do the basic on-page SEO: On-page SEO is important. After all, you don’t want Google to view your site as a neglected portal.
I’m sure you’ve heard enough about meta tags and keyword density. Yet, there are other important on-page SEO factors that matter and that are often overlooked. This on-page SEO infographic from Backlinko lays many of them out for you:
One of the reasons why many authority sites no longer dominate the top organic listings is because they’ve neglected basic on-page SEO.
You want to link to your internal pages using the keyword that best defines that page.
When you create a landing page that you would like Google to rank highly, you should pass more SEO juice to that page from your important pages.
If Google is seeing a lot of pages on your site for a particular search term, and is unsure of which one to rank higher than the others, you’ll struggle to drive organic traffic no matter how much value you provide.
And that’s what the basic on-page SEO process is all about. There’s no magic secret formula. Just ensure that your pages are well structured, your keywords specified, and signals being sent to Google in the right manner.
Here’s an example: Daily Mail Online, a popular online magazine that ranks highly for several keywords, failed to dominate the top listings during the 2014 World Cup. Other brands took their spots:
The online magazine missed out on this opportunity to attract thousands, if not millions, of search users, given the sheer interest in the tournament (with a spike peak around June 18).
With several brands dominating Google’s first page rankings, Daily Mail Online missed out for the term “World Cup.” Each new article published about the World Cup overlapped with Daily Mail’s landing page, which they desperately wanted to rank better than other pages (shown in pink).
What’s happening here is that Google is seeing lots of pages from Daily Mail Online for this search term, and is unsure of which one should be ranked highest.
This has a lot to do with internal page linking — or the lack of it.
To capitalize on the trending search term at the time, Mail Online could have linked back to the hub page from every internal page (especially those related to ‘Word Cup’).
This would have been a strong signal to Google that this page was significant and perhaps useful to users.
Sadly, Daily Mail had lots of opportunities to link back to the hub from relevant blog posts and pages, but they didn’t do so.
iii).   Pick thematic keywords: Although links are still the icing on the cake, the upshot to SEO that controls every other factor is the keywords you choose.
Keywords are the fundamental building blocks for your content campaign. In the diagram below, the more accurate view of on-page SEO shows that use of related keywords and primary keywords accounts for 7.5% and 40% of on-page SEO, respectively.
In his book, Keyword Research: How To Find and Profit From Low Competition Long Tail Keywords, author Nathan George said that to succeed in business, you have to help a lot of people.
So the question becomes, how do you find people to help? The answer: Keyword research.
But not all keywords are created equal. If you want to improve the odds of driving organic traffic to your site, then you need to pick thematic keywords.
The word “thematic” simply means having or relating to a particular subject.
So when you’re picking keywords, focus on those that are related to a particular subject. You can’t afford to spread your net too wide. Here’s an example:
Let’s assume that your business delivers WordPress theme customization services.It’s important to find the right related keywords that you can create content around.
Simply plug your main keyword (wordpress theme customization) into the Google Keywords Planner search bar. Click the “Get ideas” button. Here are thematic keyword phrases:
Remember that you’re in business to help others. By knowing the words, phrases, and search terms they use in search, you can more easily tailor your content to meet their needs.
You can supercharge the power of your keywords by switching towards branded keywords. In other words, instead of targeting “SEO tips,” you could niche down and include your brand or domain name (e.g., Moz SEO tips, Neil Patel SEO).
Domain or brand-oriented keywords usually bring up several results from the same site in Google search results.
Of course, you have to create useful content. When you see several of your pages ranking in Google search results, it doesn’t matter what positions those pages hold – you can pass more link juice to them through any of the link building strategiesbelow:
Branded thematic keywords will give you an edge over the competition. No matter how many top brands are dominating the top 10 organic listings, you can find yourself driving motivated visitors to your site.
When it comes to on-page SEO, the title tag is the most important factor. That’s why it’s important to use your keywords in the right manner in your titles.
Brian Dean did some experiments and found that when you start a title with keywords, you rank better in the SERPs.
In general, the closer you place the keyword in the beginning of the title tag, the more weight it’ll have with search engines.
So let’s assume you chose to target these 3 keyword phrases below:
  1. web design strategy
  2. WordPress theme developer
  3. cost of website design
You can model these titles because they all place keywords at the beginning:
  • Web Design Strategy: How to Finally Design a Website That Converts
  • WordPress Theme Developer: 7 Factors You Should Consider First
  • The Cost of Website Design for Small Business Owners
Starting your title tag with the targeted keyword is important. But, that only applies when you truly want to improve the search performance of a given keyword. There are situations when you create content without focusing on a keyword. Here’s how Brian puts it:
When you’re targeting keywords in on-page optimization, don’t just keep reiterating those primary keywords over and over.
Instead, use synonyms or latent semantic indexing (LSI) termsLSI keywords have one purpose – to help search engine spiders extract meaning from normal keywords (especially those with more than one meaning). For example, Apple, the computer company vs. apple, the fruit.
Ideally, if you were writing content on a subject related to Apple, the company, Google expects you to mention relevant words and terms that are common to the organization.
In the same vein, if I were writing about Microsoft Windows 10, in order to help Google spiders extract the exact meaning of your page and serve the right users, I’d mention words such as Bill Gates, Operating System, OS, Windows 8.0, etc.
Stay away from mentioning your primary keyword (e.g., cheap airline tickets) over and over in your content. Google will view that as over-optimization and may wellpenalize you.
When you mention other synonyms, you can optimize your content the right way (at least in the way Google and users want).
If I were to write an article targeting the keyword “how to get blog traffic,” here’s what I’d do: replace the search term with these LSI keywords:
  • How to get blog traffic
  • how to generate traffic to blog
  • drive web visitors to blog
  • get online blog visitors
  • Attract web traffic to my blog
At a glance, you can see that the above keywords are related to the primary keyword (how to get blog traffic).
In your internal pages, you can use these LSI keywords in your title tags and you’ll be just fine. But, imagine what it would seem like if all your pages are targeting one keyword – with no variations.
In Google’s ranking algorithm, the presence or absence of latent semantic indexing keywords go a long way towards determining where your web page ranks, because it’s a strong quality signal to Google.
You might be wondering how you can find these synonymous words. Well, there are several tools that you can use to research LSI search terms. Simply follow these steps:
a).   First step: Go to and input your primary keyword (e.g., cheap airline tickets). Solve the captcha, then click the “Generate” Button:
b).   Second step: Select LSI keywords from the list. Simply locate the keywords that’ll be ideal for your content. Then use them.
On-page keyword optimization all boils down to researching, choosing, and integrating keywords that you can easily rank for. You don’t want to compete with top brands with higher and stronger domain authority.
That’s why you should also focus on long-tail keywords. You already know how to find and use them to improve your search rankings. I generate over 20,000 organic visitors to this blog specifically from long-tail search.
With only 5 hours of work, Jamie Press turned Google Autocomplete ideas into traffic & rankings. He helped his clients to create useful content that ranked #2 and #3 in search results at the time.

How to Get Relevant, Authority and User-Friendly Backlinks

Almost 100 billion searches are made on Google every month for content, products, and services. And that’s just a portion of the market.
This was announced recently at Re/code’s Code/Mobile conference by Amit Singhal, senior vice president of Google Search.
He also explained that more than half of those searches are coming from mobile devices.
To the majority of SEOs, content marketers, and bloggers, backlinks are the most important off-page SEO factor. And they might be right.
That’s because natural links from authoritative and relevant websites act as an independent “vote of confidence,” which helps search engines trust your website more.
When Google’s search spider crawls your site regularly looking for fresh content (sometimes depending on your sitemap settings), it indexes your new pages and and prepares them for search users.
After your pages are added into its vast index to be returned in search results when relevant search queries are triggered, Google uses several algorithm factors to determine where those pages will rank.
In the SEO world, we refer to these as Google’s ranking factors. They’re the determining factors for organic web page rankings. Fortunately, you don’t have to memorize all of the ranking factors — good news, because according to Googlethere are over 200 of them.
But the most important factor as far as SEO is concerned is links. Well, not the links per se, but the impact of such links. Some other off-page factors are:
In the past, if I generated 100 links to my page, and you had only 20 links, Google would view my web page as more authoritative and valuable than yours.
Link quality wasn’t all that important at the time.
But today, links are perceived differently. A lot of questions arise when Google sees a link pointing to your web page. For example:
  • Where does the link come from?
  • What prompted the site owner to link to you?
  • What is the link quality? (I.e., is it from an authority site?)
  • How fresh is your link?
  • How natural is your link profile?
  • And so on…
When building links to your site or internal pages (which is more ideal in today’s SEO), focus on relevant, authority and SEO-friendly links.
Let’s discuss some of the ways to get these valuable links:
1). Broken link building: Even though I’ve written tons of posts on broken link building, sadly, not many people do it. Most people still rely on guest blogging. Don’t get me wrong – guest blogging is still a great way to acquire the right links.
But guest blogging can only take you far. Worse, it requires a lot of research for the right topic. Then you have to find the right blogs, write the post, submit and wait for it to be published.
On the other hand, broken link building is easy, faster than guest blogging, and could provide a substantial avenue to earn the right links.
When I launched my nutrition blog, I leveraged broken link building tactics and generated a handful of natural links from trusted sites through that strategy.
The opportunities are just endless when you capitalize on dead links. Because in reality, the internet is broken…literally.
Lots of links that you see on authority blogs are actually dead. As hosting expires, sites mess up during file transfer or migration or typing mistakes happen, links are bound to break. They lead to 404 error pages, which don’t appeal to users (more on this later).
All these broken links are to your advantage.
There is nothing new or fancy about fixing broken links. This link building tactic will never become outdated or fizzle out, because the internet will always have new broken links that need to be fixed.
If you have too many dead links on your blog, and are wondering whether your search performance will be affected, you don’t have to worry. According to theOfficial Google Webmaster Central blog, 404 error pages or broken pages won’t affect your site’s ranking.
404s are a perfectly normal part of the web; the Internet is always changing, new content is born, old content dies, and when it dies it (ideally) returns a 404 HTTP response code. Search engines are aware of this; we have 404 errors on our own sites, as you can see above, and we find them all over the web. In fact, we actually prefer that, when you get rid of a page on your site, you make sure that it returns a proper 404 or 410 response code (rather than a “soft 404”).
Although Google likes to see a proper 404 error page, do you think it’s a good experience for the user? Absolutely not.
When people click on your web page from an organic results page, they’re not expecting to see a 404 error page, but the exact content they searched for.
Imagine how frustrated people will be when they searched for “best digital wrist watch,” only to click on the first result and see an error page.
A few of these searchers will likely mark the site address and vow never to visit again. Obviously, the user experience was poor. And there’s nothing that drives people away more than a poor user experience, which is a part of your overall customer service.
The result of this can be disastrous. According to Sacramento Design Network, “85% of your business could be lost due to poor customer service.”
In a nutshell, broken link building breaks down to four simple steps: conduct a backlink analysis on a relevant website, find a broken link, contact the owner, and let them know about their dead links.
Since you’re helping the site owner locate non-functional links, they might do you the favor of including a link to your website. Ideally, offer a replacement link when appropriate.
If I linked to a particular web page from my Neil Patel blog, and found the links to be dead, I could easily replace it with another relevant and high-value resource. If that high-value page belongs to you, that’s both SEO juice and a valuable link.
Trust me, you can get it right the first time, and build the right links to your web pages using this tactic. You’ll find these resources really helpful:
2). Create and distribute compelling infographics: There’s no doubt about it –infographics still work and will likely continue to work in the future.
While infographics can still yield impressive results, you have to understand thatnot all infographics will get the job done.
If you were reading QuickSprout in Q1 and Q2 of 2015, you’ll most likely agree that my infographics are top notch. In fact, I spend up to $1,000 to get a single infographic designed.
However, if you’re on a tight budget or just starting out, you may not be able to afford that much.
Alternatively, you can use Dribbble to find professional infographic designers for half the price. If you decide to use, you’ll get a better design – but their service costs more.
A lot of content marketers still use infographics to attract the right audience, acquire authority links, and grow their email list.
For instance, Ken Lyons shared a case study recently of how WordStream created a useful infographic that helped a lot of people. Interestingly, the infographic earned a link from CNN, and drove loads of traffic to its site.
Ann Smarty, a prolific content marketer, created a useful infographic that generated 10 powerful links in just 2 days.
Right Casino Media also generated more than 10 quality links from strong domains with its infographics.
Whether you’re a B2B or B2C company, you can use visual marketing to drive engagement with your target audience, and earn editorial links from the right sites.
What’s more, your ideal customers will respond better to visual content than plain text. Data from HubSpot found that the human brain processes visual information60,000x faster than plain text.
That might help explain the continuing demand for infographics, which hasincreased by 800%.
Here’s the current growth trend:
I love creating and distributing compelling infographics. Like any compelling content, when you give it sufficient initial promotion, an infographic has a greater chance of going viral.
The good news is that you’ll continually generate organic traffic to your blog when people start to share your infographics.
In my experience, I’ve found that infographics generate 37.5% more backlinks than a typical blog post. This makes creating infographics an irresistible link building tactic that you should definitely try.
If you’re ready to create and distribute infographics to improve your off-page SEO efforts, the resources below will be helpful:
Of course, there are other ways to build quality links to your web pages. For example, you can leverage blogger outreach to build relationships that will yield better links, and use social media outreach to claim unlinked brand names from relevant blogs.

How to Avoid Google Penalties for Unnatural Links

Backlinks are really important, especially if you want to sustain your site’s ranking position. But we can’t talk about off-page SEO without mentioning Google penalties and unnatural links.
The truth is that links can significantly affect search performance – for better or worse.
If you ask pro bloggers which factor they think has the strongest impact on search rankings, many of them will say “links.”
Top brands, small businesses, and blog owners are also into link building. Data from MarketingSherpa’s 2012 Search Marketing Benchmark Report found that 59% of companies have done external link building.
You want to avoid Google’s penalty as much as possible, because recovering from a penalty can be daunting and very difficult.
Many things that used to interest Google — such as links from high PR sites — no longer have that strong impact.
Google is now more concerned about user optimization, user intent, and valuable content. The focus is no longer on the search phrases people use, but their purposes.
A full backlink analysis can help you pinpoint which links are good or bad for your site – and how to stay off Google’s penalty radar.
Google hasn’t yet clued the SEO community into any step-by-step process for staying safe. However, there are things you can do to ensure that your site isn’t penalized.
These best practices have helped me generate over 700,000 blog visitors to QuickSprout without experiencing any penalty due to unnatural links and over-optimized anchor text.
i). Create content and optimize for the users first: You probably already know what this means. But the question is, are you putting your users first?
To truly put users first, forget about mentioning your keywords several times in the post especially if it doesn’t flow naturally.
But putting users first goes beyond keyword usage. Sometimes you may not outright target any keyword, yet somehow your content looks too promotional.
Users don’t like to be sold. Instead, help them by creating valuable content. As much as you can, integrate data into your blog posts, and use visuals to convey your message clearer.
If you help them well enough, they’ll want to know more about you.
ii). Diversify anchor texts: After conducting a full backlink analysis and seeing where your links are coming from, you should next work to diversify your anchor texts.
Diversifying your anchor texts simply means using different keyword phrases, brand names, and generic terms so that Google will view your links as natural and not manipulative.
After all, if you didn’t do anything fishy to get the links, then your links shouldn’t all have exact match keywords in their anchor texts.
When diversifying your anchor texts, make relevance your top priority. Google will analyze your link based on the topic of the referring page and how thematically consistent it is with yours.
You know that it’s impossible to control where you get links from. Anyone can share your content and link to it however they please.
Since you can’t control your anchor texts or where the links come from, you should use your brand name as anchor text more often.
If you’re a social media expert and you’re interviewed by a car blog, you should use your brand name as anchor text.
That’s because these topics — cars & social media — aren’t thematic or closely related, and Google uses the anchor text of external links to the page to judge the quality, relevance and usefulness of any link gotten from there.
Last but not least, make sure that you get links from high-quality sites, disavow low-quality links from thin pages, blend nofollow links into your link profile to make it natural, and publish fresh content to increase brand mentions.


It’s high time to get off your site and to network with other industry bloggers and site owners if you want to increase your search performance.
Essentially, you have to understand that Google Penguin and other algorithm updates weren’t primarily targeting search results that didn’t have tons of incoming links.
You should always use white-hat link building strategies to improve your off-page optimization.
However, you need to prepare your web pages to receive authority link juice as you work hard to build and earn links. Make sure your site is easily navigable.
When it comes to creating a better content experience, it all boils down to answering users questions. Start by identifying the questions asked by your ideal customers. You can find these questions on Quora, Twitter and other social networks.
Above all, search engine optimization is not a hit-and-run marketing approach. You should approach it knowing that the efforts you put in today will pay off in the future.
Most of all, be consistent and patient, and gradually you’ll climb to the top of Google’s results.
Which other off-page SEO best practices do you think are important for improving organic search rankings?