SEO Techniques



Domain & File Names:
Choose your site domain name that contains words from your primary keyword phrase. Your domain name should also be easy to spell and easy to remember. You keyword phrase also should in many cases go in your file name. Read this thread Keywords in the URL from SEO Chat Forum.

Keyword Phrases:  
Use keywords that are being searched for. You can check your keyword phrases with either the Search Term Suggestion Tool or the Overture Keyword Popularity Tool to find out how often they are being searched. You can also look at Google AdWords Keyword Suggestions for suggestions for different keyword phrases. 

Keyword Density:
Keyword density is a very important part of search engine optimization. Keyword density is the percent that your keyword or keyword phrase are of your web page text. You may want to look that your competition to see what keyword density they are using. To high a keyword density will be considered search engine spam and can get you blacklisted.

Bad Techniques:
Bad search engine optimization techniques can get you blacklisted from a search engine. Some techniques that are considered spam are cloaking, invisible text, tiny text, identical pages, doorway pages, refresh tags, link farms, filling comment tags with keyword phrases only, keyword phrases in the author tag, keyword density to high, mirror pages and mirror sites.

Title & Meta Description Tag:
Construction of your title tag is one of the most important things you need to do. Each page should have a different title with 2 or 3 of your keyword phrases at the beginning. When search engine results are displayed the title is the first thing people see.

Meta Keywords Tag:
The meta keywords tag is not as relevant as it used to be and some say Google doesn't ever look at it anymore, but put it in anyway. It is as follows, <meta name="keywords" content="keywords,go,here" /> and put in it all your keywords and keyword phrases. This tag should be different for each page.

Author & Robots Tags:
The Author Tag should contain the name of the company that owns the site. This tag will help you get a #1 position for your company's name.
<meta name="author" content="Solutions with Service" />

Quality Content:
Quality content will bring people back and as people always want to tell others about a good thing it will get you forward links from other sites. Your content should be written with your keyword phrases in mind

Quantity Content:
The more the better. Just remember your content will need to be both quantity and quality.

Changing Content:
You can do this by hand or with a script. For example you can have a php script that draws five paragraphs from a pool of twenty paragraphs when the content is different each time the php page is accessed.

Avoid Dynamic URLs:
Are you pages via php, asp, or cf? Some search engines may have a problem indexing them. Create static pages whenever possible.

Frames:
Many search engines can't follow frame links. Make sure you provide an alternative method for the search engines to enter and index your site.

Site Map:
A good menu system is really a site map. A well constructed menu system that is on each page and contains a link to very page on the website is all you need.

Site Themes:
All of the top 3 search engines look for site themes or a common topic when they crawl a website. If your site is about one specific topic you will rank better than if you have more than one theme or topic on your site.

Site Design:
You may think, what does site design have to with search engine optimization. Well if your website has a bad color scheme that is hard to read, is not organized, is a cheesy looking site, then all your site optimization has been a waste of time. Make your site attractive to the viewer, make things easy to find, have you graphic header and menu bar the same place on each page.

Separate Content & Presentation:
Put all your presentation code into Cascading Styles Sheets (CSS). This separates the presentation from the content and makes your html files up to 50% smaller.

Robots.txt File:
While this file is not really required it should be included so that the search engine bots don't get 404 errors when they look for it. Just include the following 2 lines and drop it in the root. 
SEO Techniques SEO Techniques Reviewed by Hiren Patel on June 09, 2011 Rating: 5

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